ThinkZILLA’s public relations & business marketing strategies put you in front of the right audience giving you the exposure you need.
Your business represents Christianity and has the responsibility of reflecting the essence of Christ. You work hard to give back to the community and maintain a positive public image but who gets to KNOW about it except YOU? This is where business marketing and PR can reveal all your godly efforts.
A good Business Marketing & Public Relations Strategy…
- Is critical to shaping a positive public image of you and your business
- Builds rapport with members, employees and within the wider community (from where your next members will come!)
- Provides damage control against any negative press that may come your way.
HERE'S HOW PR SOLUTIONS WORK AT THINKZILLA...
Here we identify who you are, who you interact with, what’s your business's collective mission?
What do you want to achieve? More frequent communications? Member growth? Media exposure?
Actioning the plan according to your BUDGET, timings WHEN things happen, WHO’s doing it and a PROCESS to roll it out
We base success on good Return on Investment by measuring your PR plan’s effectiveness and adapting the plan in collaboration with you. Its about staying AGILE.
"But My Business Isn't News Worthy"
One of the BIGGEST misconceptions of clients is their belief that they don’t really have anything going on in their ministry that’s setting the world on fire. However, we find time and again church leaders and christian business owners are so immersed in their day-to-day deeds or they set such a high bar for themselves they don’t realize how newsworthy their activities actually are!
Your personal PR plan may include all or some of the following:
- Database management and targeted campaigns
- Press releases and news distribution
- Press meeting and one-to-one pitching
- Competitions and promotions
- Press trips and individual journalist trips
- Social media